Learn how to Use Instagram for Lead Technology

Listed here are 5 suggestions that will help you discover potential clients on Instagram and the techniques you’ll be able to apply to reel them in.

6 min learn

Opinions expressed by Entrepreneur contributors are their very own.

With over 1 billion lively month-to-month accounts, there’s extra to Instagram than humorous memes, motivational quotes and other people dwelling their finest life.

In line with Instagram, over 2 million businesses at the moment promote on the social community month-to-month together with international manufacturers like Beats By Dre, who reportedly noticed a 29 percent increase in purchase activity after operating an Instagram Tales advert marketing campaign.

Associated: How 39 Major Businesses Use Instagram Stories (Infographic)

Additionally, small companies equivalent to attire model Younger and Reckless are seeing income develop two to a few instances year-over-year since they started promoting on Instagram, in response to case studies printed on Instagram’s web site.

Whereas the case will be made for Instagram being a reputable social community for companies which is utilized by 71 percent of all 18- to 24-year-olds within the U.S. and is fueling a billion-dollar trade by influencer advertising, the key to unlocking Instagram’s full potential for B2B gross sales professionals is in plain sight inside each photograph and video.


To the typical Instagram person, a hashtag is a merely a #phrase or #phrase used to get low-cost likes, but it surely’s a strategy to turn into found inside the social community. For a gross sales skilled, it’s step one to discovering your subsequent consumer.

Subsequent is areas.

If in case you have a brick-and-mortar enterprise of any form, it is prone to be listed on Instagram underneath “Locations” within the search bar. Not solely are companies listed in “Locations” however so are firm headquarter areas, conference facilities and airports — all public locations the place each day Instagram customers are checking in, sharing their moments and infrequently tagging their colleagues.

Associated: How to Grow Your Business Using Instagram

In the event you by no means use Instagram to publish a single photograph or video, there are nonetheless loads of alternatives to discover, as I describe within the video above.

Beneath are 5 suggestions that will help you discover potential clients on Instagram and the techniques you’ll be able to apply to reel them in. 

1. Use Instagram as a search engine.

With “Tags” and “Locations,” Instagram offers you entry to search out and have interaction customers that you just may not comply with utilizing the search performance. For instance, if you wish to join with an government at an organization that you just’re attempting to promote to, you may run a search on LinkedIn for “VP, Advertising” after which hope {that a} chilly InMail will get you a gathering with her or him. On Instagram, you’ll be able to reverse the search course of by wanting up related hashtags to your potential consumer equivalent to #BrandMarketing after which partaking in discussions on posts which include this tag. The opposite strategy could be to run a “Locations” search and see what’s being posted at an organization’s HQ or publish content material and tag that firm’s HQ location.

2. Tag your content material along with your clients in thoughts.

It’s no secret that Instagram is called the Hallmark card of social media the place hundreds of thousands of each day customers are going to share photograph and video content material. In the event you’re self-employed or work in gross sales and try to get in entrance of your goal clients, take into consideration the hashtags they’re prone to comply with and begin incorporating these hashtags into your content material. The extra usually that you just publish — utilizing set hashtags — the upper the probability you’ve got of being seen repeatedly by this viewers.

Associated: 3 Ways to Immediately Get More ROI From Your Instagram Marketing

3. Go to “Locations.”

As a take a look at, I just lately went by the train of just lately posted pictures on Instagram on the HQ areas for Fb, Nike, IBM and Cisco. Inside lower than 10 minutes, I used to be capable of determine and later join on LinkedIn with key executives at these firms. I then did the identical for 2 trade conferences and ran a search underneath “Tags” utilizing the convention hashtag to determine outstanding executives who have been attending and talking at these occasions. Relying on how a lot time you’re keen to take a position, you’ll be able to take the strategy of utilizing LinkedIn to scout what your prospects appear like after which see should you can spot them in pictures posted at their work location (i.e. “social stalking”).

4. Have interaction within the #hashtag feed for trade conferences.

Curate a listing of each main convention in your trade that you just’d wish to attend however can’t bodily take part. Then, on Instagram comply with the hashtag for the occasions. Though you aren’t bodily visiting, you’ll be able to nonetheless be part of nearly by Instagram. In reality, by partaking and commenting on content material posted by these in attendance you’ll be able to kind new relationships with out ever leaving your workplace. It’s not unusual at trade conferences for individuals to take selfies and tag others within the photograph together with pictures of audio system on stage; use this to your benefit by tapping on the image to see who’s tagged after which comply with the following step.

5. Comply with up on LinkedIn.

Though you’ll spend a big period of time utilizing Instagram within the steps listed above, LinkedIn remains to be the go-to social community for enterprise networking. That is why it is best to purpose to ship a LinkedIn connection request to the possible purchasers that you just determine over on “the ‘gram” with a purpose to present that you just’re doing all your homework. In the event you’d wish to win over a possible consumer proper off the bat, point out in your introduction one thing that you just discovered about him as you have been his Instagram profile or cross-reference the trade convention he just lately attended.

What are your challenges on Instagram? Let’s join on social media and talk about.

Watch extra movies from Carlos Gil on his YouTube channel here. Comply with Carlos Gil on Instagram @CarlosGil83.

Associated: 5 Steps to Grow Your YouTube Channel in 2019

Author: Maxwell C.

Leave a Reply

Your email address will not be published. Required fields are marked *