The massive choice for this Canadian start-up to pivot was the results of eight years of decision-making.
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On this video, Entrepreneur Community companion, Mars Discovery District talks with Ben Zifkin, the CEO and Founding father of Hubba. The corporate talks about focusing much less on bigger firms for for smaller, craft firms as an alternative. These smaller firms in the end focuses on getting increasingly more retailers. Zifkin talks about how the choice to serve smaller, craft firms looks like a simple choice now — however the choice was one made after eight years.
The message, the CEO notes, being that if you happen to persevere sufficient, you may be profitable. To this point, Hubba has 100,00zero firms on its platform.
Click on the video to listen to extra from Zifkin.
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