×

Clorox suing competitor Lysol for false promoting


CLOSE

Reviewed.com washed dozens of a great deal of laundry to search out which eco-friendly detergents labored the very best.
Reviewed.com

Clorox is taking a swipe on the maker of Lysol in a unclean spat over false promoting.

The Clorox Company introduced Wednesday in an announcement that it filed a lawsuit towards Reckitt Benckiser for its Lysol model “in response to a wide-ranging false and misleading promoting marketing campaign.”

The lawsuit, filed in federal court docket within the Northern District of California, is asking for a court docket order to cease “the misleading adverts and requiring RB to give up the earnings it has earned on account of them,” Clorox mentioned in an announcement.

Reckitt Benckiser, a British multinational client items conglomerate, did not instantly reply to USA TODAY’s request for remark.

Costco subsequent large product: Shoppers are spotting giant lobster claws at some stores

Roundup week killer: Product was major factor in man's cancer, California jury determines

CLOSE

Marie Kondo impressed the plenty to wash their houses and Goodwill donations are on the rise! Seems, Goodwill might not need your junk.
Buzz60

The lawsuit says a number of of the tv, web and social media adverts disparage Clorox merchandise and evaluate them “unfavorably to Lysol merchandise by way of efficacy and sturdiness.” 

Clorox, which calls itself “the highest vendor of bleach-based merchandise,” says within the lawsuit that the marketing campaign has “injured Clorox’s standing with shoppers and diverted gross sales and market share” to its competitor.

“Shoppers deserve truthful data, and promoting that may assist them make the product decisions which are greatest for his or her households,” mentioned Eric Reynolds, government vice president-Cleansing and Burt’s Bees within the Clorox assertion. “We’re not against aggressive promoting, however we’re against promoting designed to mislead.”

The lawsuit additionally requests corrective promoting, unspecified damages and attorneys’ charges.

“The egregious and deceptive nature of their marketing campaign compelled us to file this lawsuit,” Reynolds mentioned within the assertion. “We owe it to our shoppers, staff, prospects and shareholders to carry RB accountable for trying to achieve unfair aggressive benefit by way of these misleading practices.”

Thanks! You are nearly signed up for

Maintain an eye fixed out for an e-mail to verify your e-newsletter registration.

Pesticides in meals: Strawberries, spinach, kale have the most residue, a new report finds

Doable blackout coming: Will Comedy Central, Nickelodeon and Viacom go dark for AT&T's DirecTV subscribers?

Comply with Kelly Tyko on Twitter: @KellyTyko

Autoplay

Present Thumbnails

Present Captions

 

Learn or Share this story: https://www.usatoday.com/story/cash/2019/03/20/clorox-suing-competitor-lysol-false-advertising/3229916002/



Author: Maxwell C.

Leave a Reply

Your email address will not be published. Required fields are marked *

This website uses cookies so that you have the best user experience. If you continue browsing you are giving your consent for the acceptance of the mentioned cookies and the acceptance of our cookies policy, click on the link for more information.plugin cookies

ACEPTAR
Aviso de cookies