PARIS (Reuters) – French grocery store retailer On line casino stated it was beefing up its partnership with tech large Amazon following the success of an earlier deal between its Monoprix grocery store chain and Amazon in Paris.
FILE PHOTO: The brand of Amazon is seen on the firm logistics centre in Boves, France, January 19, 2019. REUTERS/Pascal Rossignol
The brand new, prolonged partnership entails the set up of so-called Amazon lockers in 1,000 places throughout France in 9 of the corporate’s important manufacturers, together with Monoprix, Monop, Geant, Hyper On line casino, On line casino Supermarche, Leaderprice, Viva and Spar by the top of the yr.
Extra On line casino-branded merchandise may also be out there on Amazon.
Amazon and Monoprix will lengthen their partnership on the Prime Now grocery supply service outdoors Paris and onto new cities within the subsequent twelve months.
“This announcement represents a brand new step in strengthening On line casino’s omnichannel technique to all the time be a bit of extra within the coronary heart of customers’ lives,” stated On line casino’s chief government Jean-Charles Naouri in an announcement.
On line casino’s Monoprix, seen by analysts as much like U.S. retailer Complete Meals which Amazon purchased final yr, began filling orders for subscribers to Amazon’s Prime loyalty program in elements of Paris final September.
The efficiency of this partnership has been intently watched since Monoprix was the primary French retailer to agree in March 2018 to promote its merchandise by way of Amazon, inflicting a stir within the fiercely aggressive home French market.
The U.S. E-commerce large, which has run its Amazon Prime categorical supply service in Paris since 2016, has made no secret of its want to launch a grocery supply service in France as a part of its ambitions to develop in meals retail.
On line casino can be within the strategy of promoting property to chop its money owed and ease considerations over the monetary place of each On line casino and its dad or mum holding firm Rallye.
Earlier this week, On line casino stated it might promote 12 On line casino hypermarkets and 20 supermarkets to Apollo International Administration in a deal price as much as 470 million euros ($529 million).
Reporting by Dominique Vidalon; Modifying by Sudip Kar-Gupta