PARIS (Reuters) – Barbadian singer Rihanna has unveiled her new vogue model with Louis Vuitton proprietor LVMH, a uncommon transfer by the French group to arrange a label from scratch because it faucets into hovering demand for movie star collaborations within the luxurious world.
FILE PHOTO: Solid member Rihanna poses for photos as she arrives for the European premiere of Ocean's eight in London, Britain June 13, 2018. REUTERS/Simon Dawson/File Picture
Fenty – after the “Umbrella” hitmaker’s full title, Robyn Rihanna Fenty – will construct on the singer’s present three way partnership in cosmetics with LVMH, with a full vary of clothes, sneakers and equipment.
“My vogue will probably be totally different and non-traditional, as a result of I don’t come from this business,” the singer informed a information convention Wednesday night, saying she hoped to convey a “new imaginative and prescient of vogue”.
Introduced in a retailer in Paris’ fashionable Marais district, the garments supply structured strains, white or beige jackets with large shoulders or blazer clothes wrapping the physique.
The gathering can be for males with massive denim jackets and parka coats.
The French group has more and more exploited collaborations with celebrities in addition to streetwear designers to draw younger prospects of luxurious items.
However most ventures of the kind have been restricted to restricted editions, and LVMH is seeking to steal a march on friends by taking its pairing with 31-year-old Rihanna to a different degree.
Will probably be in a position to depend on Rihanna’s social media credentials – the singer has amassed 70.5 million followers beneath her Instagram deal with “badgalriri”.
Identified for her daring vogue statements at crimson carpet occasions, Rihanna is adopted virtually as a lot for her type as her music, and had already labored with different labels together with sportswear model Puma on collections beneath the Fenty title.
In distinction to different LVMH manufacturers, Fenty merchandise will probably be bought at considerably decrease costs.
Costs vary from 600 euros ($669.18) to 800 euros for a gown, 500 euros for sandals and 300 euros for costume jewelery.
The model will probably be primarily an e-commerce-only enterprise, supported with non permanent “pop-up” occasions slightly than a retailer community.
The primary “pop-up” retailer, Paris, will open on Friday for 2 weeks and the web site on Might 29. The model will first be accessible in 14 nations, in Europe and the US, and can open in Asia by year-end.
Writing by John Irish; Enhancing by Cynthia Osterman