Double Barrel Chief Model Officer Ann Skalski desires your hashish to be wearable.
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After a profession in vogue spanning over 20 years, branding guru Ann Skalski started to marvel if it was time to make a change. Hashish was an trade she was drawn to each personally and professionally, so when executives at Double Barrel, the world’s first twin chamber oil vaporizer, known as Skalaski was intrigued.
“I at all times wished that I had a extra correct or civilized means of consuming this flower, one thing that lived as much as the opposite issues that I’d have in my room or on my dresser,” she says. Double Barrel was simply that: Two barrels are set atop a classy knuckle ring, permitting shoppers to inhale two totally different strains of vape concurrently.
“I didn’t essentially perceive the product or what it did at first look,” she says, “however the design was so charming I needed to know extra!”
Skalski is now Double Barrel’s Chief Model Officer. Right here’s what she’s discovered since she obtained there.
Previously Vice President of Inventive Providers at Saks Fifth Avenue, Skalski was introduced on to be the face of Double Barrel (the inventor prefers to stay nameless), and the inventive lead in product growth and advertising.
Certainly one of her first priorities was to outline the model’s distinctive place within the hashish house. She was instantly drawn to the concept of Double Barrel as not solely a vape but additionally an adjunct.
I put on mine round my neck typically or I’ll even combine and match the knuckle system.” Each a vogue and cultural assertion.
One other key model differentiator is the ability that the product actually places within the palms of the buyer, permitting her to “combine and match” the oils. It is a contact level that Skalski believes is vital to the model’s success. “In case you’re taking good care of the shoppers, you’re taking good care of the model.”
Drawing on her previous expertise, she regarded for collaborators that will “disrupt a class” and “contact a brand new viewers. So she turned to famed jeweler Gerard Alexander of Saint Jewels to create The Diamond Double Barrel. It’s encrusted with 180 grams of stable white gold and over 3,000 21-carat diamonds. All for the affordable value of $100,000.
The Diamond Double Barrel seems on Russel Model’s hand within the HBO’s present Ballers, and it additionally received the eye of some model influencers.
Able to go vast
Whereas at the moment out there in dispensaries all through California and Illinois, Double Barrel has plans to promote their product throughout the remainder of america and abroad.
When requested what’s required of a pioneer in model technique, Skalski stands agency: “Be distinctive, be disruptive.” And naturally, do it in model.