PBR, Pure Gentle, 4 Loko be a part of drink pattern


The onerous seltzer market is getting much more crowded. Buzz60’s Sean Dowling has extra.

The drink of summer time 2019, it appearshas been hard seltzers.

Exhausting seltzers have much less sugar, fewer energy and are available pre-bottled and canned for straightforward ingesting on the go.

Exhausting seltzers have been round since 2013 however had almost $488 million in gross sales in 2018 and clocked in 193% year-over-year gross sales development in April of this yr, in line with Forbes.

There are native seltzers like Vive, fan favorites like White Claw and three new corporations have joined the seltzer sport this week.


Is the corporate about to earn itself two extra blue ribbons? Buzz60’s Tony Spitz has the main points.


It may be onerous to maintain up with all of them. Here is an inventory of a few of the seltzers it’s best to attempt.

New seltzers that had been introduced this week:

Pabst Blue Ribbon

PBR introduced their new drink, Stronger Seltzer in August. The beverage will not be instantly out there in Ohio. As a substitute, it is going to be launched in markets in Arizona, California, Montana and Texas, in line with a press launch.

ABV: 8%.

Sugar: 1 gram.

Energy: 228 energy per can.

Flavors: Lime.

4 Loko

4 Loko introduced the brand new seltzer on Twitter on Tuesday. They have not launched a lot data but apart from an ABV. The can says “bitter with a touch of blue razz.”

The caption on the submit was, “Exhausting seltzers ran so we are able to fly.”

No official launch date has been introduced.

ABV: 14%.

Sugar: Unknown.

Energy: Unknown.

Flavors: Bitter with a touch of blue razz.

Pure Gentle

On Monday, Pure Gentle, also referred to as Natty Gentle, introduced two new seltzers. They have not launched a lot data but aside from the truth that they’re at present operating a contest the place you may win 10 instances of the beer on your subsequent home celebration.

ABV: 6%.

Sugar: Unknown.

Energy: 133 energy.

Flavors: Catalina Lime Mixer, Aloha Seashores.

Learn or Share this story: https://www.usatoday.com/story/cash/enterprise/2019/08/14/hard-seltzer-pbr-natural-light-four-loko-join-drink-trend/2013800001/

Author: Maxwell C.

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