This Profitable Enterprise Partnership Began With a Easy LinkedIn Message


Terry Lin and Jiake Liu, co-founders of Outer, share the story of their outside furnishings firm.


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Outer Co-founders Terry Lin and Jiake Liu speak about how their partnership was shaped after a chilly message on LinkedIn. They break down how their particular person backgrounds have ready them to construct a direct-to-consumer outside furnishings firm that’s reinventing the shopping for expertise. Then, Lin and Liu focus on how they can a number of the points with outside dwelling and the normal furnishings gross sales mannequin with an revolutionary strategy to showrooms.

Lin and Liu chat with The Playbook host David Meltzer about the place individuals go to get recommendation about purchases, why they’re centered on creating an amazing expertise for his or her prospects earlier than increasing their choices and their finest piece of recommendation for younger entrepreneurs.

Associated: How Brands Connect Emotionally With Consumers

Author: Maxwell C.

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