The “new” menu will characteristic objects which are all American Vegetarian Affiliation licensed.
Beginning Thursday, Sept. 12 at eating places nationwide, Taco Bell may have its “first-ever devoted in-store vegetarian menu board” and is introducing two new menu objects, the chain introduced Tuesday.
The menu boards will checklist 4 objects together with the brand new Black Bean Crunchwrap Supreme and new Black Bean Quesarito, 7-Layer Burrito and Bean Burrito.
“Whereas different quick meals eating places are simply now dipping their toes within the meatless area, Taco Bell has lengthy been a good friend to vegetarians,” the corporate mentioned in an announcement. “The bean burrito has been on the menu for 50 years and is Taco Bell’s second best-selling merchandise.”
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In 2015, Taco Bell turned the first quick-serve restaurant to supply objects licensed by the American Vegetarian Affiliation, which is taken into account the trade’s commonplace in vegetarian labeling.
In January, Taco Bell announced its intention to test a dedicated vegetarian menu with new objects and menu boards.
Together with the 4 objects on the vegetarian menus, 9 different vegetarian objects are “sprinkled all through the bigger menu, all indicated by an easy-to-spot vegetarian image for shoppers,” Taco Bell mentioned.
There are also 36 licensed vegetarian components, of which 26 are vegan, that might be personalized greater than eight million methods.
“At Taco Bell, we consider that vegetarian meals shouldn’t be a compromise; it shouldn’t be restricted to 1 merchandise, and it shouldn’t be only for vegetarians,” Liz Matthews, Taco Bell’s world chief meals innovation officer, mentioned in a information launch.
Nonetheless, there may be some nice print.
In keeping with Taco Bell, vegetarian and meat components are “dealt with in frequent, and cross contact might happen, which might not be acceptable to sure sorts of vegetarian diets.”
When Burger King took its Impossible Whopper nationwide in August for a limited-run, the chain famous with an asterisk that the plant-based burger is “*Flame-grilled in the identical broiler used for beef and rooster.”
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